Love Letters

Love Letters: Je Me Souviens

More Love Letters here.

Thumbnail image for Love Letters: We Love Us So!

Thumbnail image for Love Letters: We’re Trudeau, Fly Us.

Now we’re flying. (Modest alterations required: the T is a modified F.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons […]

Thumbnail image for Love Letters: Here and There

Proposal for an art installation all about scale, distance, and observation. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons de […]

Thumbnail image for Love Letters: South Bank Show

Civic Pride for the South Shore. (Some modest alterations to the neon are required for this one, as the U and D are modified Os.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for […]

Thumbnail image for Love Letters: Pick a Letter…

‘Pick a letter, any letter. Now, every important corporation in town can have its very own letter! Scrabble, anyone?’ Les lettres pour tous les entreprises du monde, comme Woodward’s à Vancouver! What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, […]

Thumbnail image for Love Letters: World’s Largest Compass

A proposal for the world’s largest compass. La plus grande boussole du monde. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres […]

Thumbnail image for Love Letters: L’orologue

With a little modification, the FFR sign could stay put, and find new life as a weather indicator for the city. L’ensigne FFR – comme un météorologue pour Montréal. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar […]

Thumbnail image for Love Letters: We’re <em>Here.</em>

A fabulous new art installation for the Beaudry Métro station in Montréal’s hip-and-happening Gay Village. Une nouvelle oeuvre d’art industriel pour la station de métro Beaudry dans le village gai de Montréal. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in […]

Thumbnail image for Love Letters: Hollywood Northeast

Unlike the Hollywood sign in California, Montréal’s new ‘Oui-Non’ sign would be more than cosmetic. The sign would allow everyone to get up-to-the-second information on election voting and referendum ballot results, depending on which word – ‘Oui’ or ‘Non’ – was illuminated, and how brightly. A fine new use for a venerable old sign, no? […]

Farinagrams
Anagrams submitted by visitors. Make one yourself here, do a screengrab, and mail it here. Anagrammes envoyés par nos visiteurs. Nous vous invitons à faire le vôtre ici, de prendre une capture d’écran et de nous l’envoyer ici. Un grand merci à : Marie-Andrée Bourdeau et Denis Lapointe, Jennifer Bisson, Maude Hallé Saint-Cyr, Benjamin Saint-Cyr, Marc Saint-Cyr, Anna Friz, Françoise Paillassard, DeAndrade, Liam Maloney, Zach Melzer, Johanna Pedersen, Alain Giguère, Pierre Gravel, Paul Harris, Simon-Alexandre Rivière, Francie Beresford, et Allana Benham.
From Memory / De mémoire
Draw the sign from memory using paper and pens, or your computer. To see it here, just add your drawing to your Flickr account and tag it 'fafiro'. Dessinez l'enseigne de mémoire en utilisant papier et crayons ou votre ordinateur. Pour le voir sur cette page, ajoutez votre dessin à votre compte Flickr et taguez le avec le mot 'fafiro'.
Watching the Sign watching Us (Interactive Film)

Click on the image, above, for an interactive film about the sign, with all content created by the students in COMS274 Intermedia I (W11). (Built by Matt with Korsakow. NB Requires the Flash plugin!)
Farine Five Roses Art Project

This site is an ongoing art project relating to the Farine Five Roses neon sign in Montreal. Love it or hate it, it's been with us since 1948. And its days are numbered. Ce site est un projet artistique continu ayant trait à l’enseigne Farine Five Roses à Montréal. À la fois aimée et détestée, elle fait partie du paysage montréalais depuis 1948.

Collaborators to date include: AJ Korkidakis (photography and p'shopping); Katja Philipp (magnet kits); the students of COMS274 F08 and W09 (drawings from memory on stickies). Thanks! Voici nos collaborateurs : AJ Korkidakis (photographie et photoshop); Katja Philipp (les ensembles d'aimant); et les étudiants du cours COMS 274 F08 et W09 (dessins de mémoire sur les ‘stickies’). Merci!

Supported by a grant from the Office of the Vice-President, Research & Graduate Studies, Concordia University. Supporté par une subvention du Bureau de la Vice-rectrice à la recherche et aux études supérieures, Université Concordia.

Farine Five Roses art project by Matt Soar and collaborators is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. Le projet d’art Farine Five Roses de Matt Soar et ses collaborateurs est protégé sous une licence Creative Common de type Attribution-Non commerciale-Partage à l'identique 2.5 Canada.

NB This project is a work of commentary, and has nothing to do with ADM, the owners of the mill under the sign, or Smucker's, the new owners of the Five Roses brand. NB : Ce site n’est aucunement affilié à ADM, aux propriétaires du bâtiment sous l’enseigne, ni à Smucker’s, le nouveau propriétaire de la marque Five Roses.

Love Letters

Farinagrams

From Memory / De mémoire

Watching the Sign watching Us (Interactive Film)

Farine Five Roses Art Project