Love Letters

Love Letters: We’re Trudeau, Fly Us.

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Now we’re flying. (Modest alterations required: the T is a modified F.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons […]

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Love Letters: Here and There

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Proposal for an art installation all about scale, distance, and observation. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons de […]

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Love Letters: South Bank Show

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Civic Pride for the South Shore. (Some modest alterations to the neon are required for this one, as the U and D are modified Os.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for […]

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Love Letters: Pick a Letter…

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‘Pick a letter, any letter. Now, every important corporation in town can have its very own letter! Scrabble, anyone?’ Les lettres pour tous les entreprises du monde, comme Woodward’s à Vancouver! What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, […]

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Love Letters: World’s Largest Compass

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A proposal for the world’s largest compass. La plus grande boussole du monde. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres […]

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Love Letters: L’orologue

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With a little modification, the FFR sign could stay put, and find new life as a weather indicator for the city. L’ensigne FFR – comme un météorologue pour Montréal. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar […]

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Love Letters: We’re Here.

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A fabulous new art installation for the Beaudry Métro station in Montréal’s hip-and-happening Gay Village. Une nouvelle oeuvre d’art industriel pour la station de métro Beaudry dans le village gai de Montréal. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in […]

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Love Letters: Hollywood Northeast

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Unlike the Hollywood sign in California, Montréal’s new ‘Oui-Non’ sign would be more than cosmetic. The sign would allow everyone to get up-to-the-second information on election voting and referendum ballot results, depending on which word – ‘Oui’ or ‘Non’ – was illuminated, and how brightly. A fine new use for a venerable old sign, no? […]

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