A short story from last night’s (Dec 13, 2013) CBC Montreal News about the Farine Five Roses sign getting a welcome reprieve. Direct link here. Le Devoir got the scoop the day before.

How NOT to save a monster neon sign

We interrupt this leisurely art project for an important new break. Much ballyhoo this past week with the news that Ryerson University is trying to back out of its promise to save and reinstall the famous Sam the Record Man neon sign in Toronto. CBC Radio’s Jian Gomeshi, no stranger to vinyl records, has stepped […]

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Love Letters: Je Me Souviens

More Love Letters here.

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Archives & the City (Oct 22 – Nov 15), FOFA Gallery, Concordia University

The Farine Five Roses art project will be making an appearance at Archives & the City, Faculty of Fine Arts Gallery, Concordia University, from October 22 to November 15, 2012. Drop by and join in the fun! Le projet d’art Farine Five Roses est à l’exposition-concours Les archives et la ville (22 oct – 15 […]

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Let’s call it a renovation.

Mike Geiger, professional photographer and eagle-eyed sign watcher, has landed another exclusive story. On August 21st, he emailed to say “Griffintown – we have a problem.” He’d just taken the photo, above. Although the paint job he reported earlier has now advanced as far as the second row of letters, you can also clearly see […]

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From Snow Job to Paint Job

We interrupt this art project to bring you some very exciting news. If this photo taken by Mike Geiger on July 27, 2011, is to be believed, our beloved Farine Five Roses sign is getting a fresh coat of paint. This is huge news: someone, somewhere in the impenetrable bureaucracies of ADM and/or Smuckers has […]

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Love Letters: We Love Us So!

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Sign Language: First Responses!

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I’ve just received some super responses to the Sign Language call for participation. Thanks to Anna Jane (good luck with the MFA defense!), Sophie, Jhave, and Katja. Join in! Keep ‘em coming! (Also, if you didn’t catch it, I was recently interviewed on CTV about signs, and used the opportunity to talk a little bit […]

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Love Letters: We’re Trudeau, Fly Us.

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Now we’re flying. (Modest alterations required: the T is a modified F.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons […]

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Love Letters: Here and There

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Proposal for an art installation all about scale, distance, and observation. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons de […]

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Love Letters: South Bank Show

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Civic Pride for the South Shore. (Some modest alterations to the neon are required for this one, as the U and D are modified Os.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for […]

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Sign Language (Call for Participation / appel à la participation)

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[English follows] Voici une intéressante opportunité de contribuer au projet d’art Farine Five Roses. Qu’on l’aime ou qu’on la déteste, l’enseigne fait partie du paysage montréalais depuis plus de 60 ans et ses jours sont comptés. Nous avons une quantité très limitée d’ensembles aimantés ‘Sign Language’ à donner aux artistes montréalais qui désirent utiliser les […]

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Love Letters: Pick a Letter…

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‘Pick a letter, any letter. Now, every important corporation in town can have its very own letter! Scrabble, anyone?’ Les lettres pour tous les entreprises du monde, comme Woodward’s à Vancouver! What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, […]

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Love Letters: World’s Largest Compass

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A proposal for the world’s largest compass. La plus grande boussole du monde. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres […]

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