Farine Five Roses Art Project

From Snow Job to Paint Job

©2011 Mike.Geiger.ca
We interrupt this art project to bring you some very exciting news. If this photo taken by Mike Geiger on July 27, 2011, is to be believed, our beloved Farine Five Roses sign is getting a fresh coat of paint. This is huge news: someone, somewhere in the impenetrable bureaucracies of ADM and/or Smuckers has decided they can’t pull the sign down – at least not yet. Better still, they’re actually looking after it. (Remember that they agreed to keep it lit only until it became unsafe, which to me sounded like code for “once this all blows over, we’ll claim it’s too badly rusted and pull it down anyway”.) Oh happy day.

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Love Letters: We Love Us So!

Thumbnail image for Sign Language: First Responses!

I’ve just received some super responses to the Sign Language call for participation. Thanks to Anna Jane (good luck with the MFA defense!), Sophie, Jhave, and Katja. Join in! Keep ‘em coming! (Also, if you didn’t catch it, I was recently interviewed on CTV about signs, and used the opportunity to talk a little bit [...]

Thumbnail image for Love Letters: We’re Trudeau, Fly Us.

Now we’re flying. (Modest alterations required: the T is a modified F.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons [...]

Thumbnail image for Love Letters: Here and There

Proposal for an art installation all about scale, distance, and observation. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres néons de [...]

Thumbnail image for Love Letters: South Bank Show

Civic Pride for the South Shore. (Some modest alterations to the neon are required for this one, as the U and D are modified Os.) What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for [...]

Thumbnail image for Sign Language (Call for Participation / appel à la participation)

[English follows] Voici une intéressante opportunité de contribuer au projet d’art Farine Five Roses. Qu’on l’aime ou qu’on la déteste, l’enseigne fait partie du paysage montréalais depuis plus de 60 ans et ses jours sont comptés. Nous avons une quantité très limitée d’ensembles aimantés ‘Sign Language’ à donner aux artistes montréalais qui désirent utiliser les [...]

Thumbnail image for Love Letters: Pick a Letter…

‘Pick a letter, any letter. Now, every important corporation in town can have its very own letter! Scrabble, anyone?’ Les lettres pour tous les entreprises du monde, comme Woodward’s à Vancouver! What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, [...]

Thumbnail image for Love Letters: World’s Largest Compass

A proposal for the world’s largest compass. La plus grande boussole du monde. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar makes several proposals for installations around the city. Further ideas welcome! Que faire avec des lettres [...]

Thumbnail image for Love Letters: L’orologue

With a little modification, the FFR sign could stay put, and find new life as a weather indicator for the city. L’ensigne FFR – comme un météorologue pour Montréal. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in cheek, Matt Soar [...]

Thumbnail image for Love Letters: We’re <em>Here.</em>

A fabulous new art installation for the Beaudry Métro station in Montréal’s hip-and-happening Gay Village. Une nouvelle oeuvre d’art industriel pour la station de métro Beaudry dans le village gai de Montréal. What do you do with thirty soon-to-be scrapped, 15′ high, neon letters? Love Letters explores precisely that question. With tongue firmly planted in [...]

Thumbnail image for Love Letters: Hollywood Northeast

Unlike the Hollywood sign in California, Montréal’s new ‘Oui-Non’ sign would be more than cosmetic. The sign would allow everyone to get up-to-the-second information on election voting and referendum ballot results, depending on which word – ‘Oui’ or ‘Non’ – was illuminated, and how brightly. A fine new use for a venerable old sign, no? [...]